Social Media Plan

Brand

(Q) What is your brand’s overall purpose?

(Q) What do you aim to achieve with social media?

Audience

(Q) Who is your target audience?

(Q) What topics and sources of information are most important to them?

(Q) What events matter to them and their lives?

(Q) What problems can you help them solve?

Defining Your Brand

(Q) What is the desired tone of your social media updates?

(Q) What emotions do you hope to convey through your brand’s visuals and messaging?

Planning Content

(Q) What type of content best supports your content marketing mission?

(Q) What are the main topics, categories or messages that support your brand?

(Q) Do you intend for me to use social media to provide customer service? Responding to Facebook comments, questions about listings, etc.

Content Creation

(Q) What resources do we have? (Real Estate updates, news, Hootsuite, etc.)

Analyzing and Measuring

(Q) How will you measure ROI and define success with your social media strategy?

(Q) What is the customer journey from start to finish?

Social Media